Rashad A. Cherry
Senior Strategic Account Manager & Enterprise Revenue Leader
Strategic account manager with 10+ years owning and growing enterprise portfolios worth up to $10B in combined AUM — building the governance, vendor, and partner infrastructure that turns client relationships into long-term, expanding revenue.
Revenue Leader. Portfolio Owner. Executive Partner.
I'm a senior strategic account manager with over 10 years of experience owning and growing enterprise portfolios across fintech, healthcare, SaaS, energy, defense, and beyond. My edge is operating as the executive bridge between firm leadership and client-side CISOs, CIOs, and founders — building the governance, vendor, and partner infrastructure that turns client relationships into long-term, expanding revenue.
Strategic Account Management
Owning executive relationships for enterprise accounts with combined AUM approaching $10 billion. Building governance frameworks, QBR cadences, and account health monitoring that turn client relationships into long-term, expanding revenue partnerships.
Portfolio Growth & Account Expansion
Leading full-cycle portfolio growth from account planning through expansion across multi-vertical books of business. Driving 27% revenue growth and building the RFP response infrastructure, partner recruitment processes, and positioning needed to compete and win enterprise opportunities.
Executive Revenue Leadership
Building partner and vendor ecosystem functions from the ground up at multiple organizations. Negotiating contracts, renewals, and procurement terms across complex multi-vendor security and cloud stacks — managing pricing, tiering, and margin protection while maintaining compliance alignment.
Trusted by Leaders Across the Industry
I saw meaningful growth in Rashad's ability to manage competing priorities, develop productive partnerships, and contribute from a leadership perspective. He brings a rare combination of strategic thinking and genuine relationship-building that stands out at every level of an organization.
Marcus Johnson
Technology Program Executive
His ability to mentor, support, and lead others is one of his strongest qualities. Rashad has a natural instinct for identifying what a team needs and stepping into that gap — whether it's process clarity, accountability, or just being the person others can rely on when things get complex.
Ehsaan Ahmed
Lead Support Engineer, JSOC IT
Rashad consistently demonstrated an exceptional work ethic and was someone I could always rely on. He approaches every engagement with professionalism and a genuine commitment to delivering results — for clients, for partners, and for the team around him.
Leila Saifi
Lead Cybersecurity Engineer, JSOC IT
Enterprise Portfolios Owned, Grown, and Retained
A selection of high-impact programs spanning enterprise account ownership, federal sales, vendor ecosystem development, AI-driven security platforms, and cloud transformation. Each reflects direct ownership and measurable outcomes.
Strategic Enterprise Account Program
JSOC IT
Serve as the executive relationship owner for JSOC IT's most strategic enterprise accounts, including private equity firms and fintech/specialty finance companies with combined AUM approaching $10 billion. Established the company's account management and vendor function as one of its earliest business hires, creating the governance framework, client and partner recruitment process, and QBR cadence underpinning a multi-vendor security and cloud stack.
Category Share & Revenue Expansion
Reckitt
Built joint engagement programs with hospital boards, pharmacy chains, and urgent care networks that drove 27% revenue growth and grew category share to 17.4% in 2022. Led the Managed Markets Pod coordinating sales operations, marketing, and clinical teams across a matrixed organization. Piloted a Power BI analytics rollout across the NYC field organization to drive account planning and partnership prioritization.
Federal New Business & Contract Wins
Varonis
Closed $2M+ in federal contracts including anchor wins at Fort Bragg and Fort Worth. Managed federal channel and account relationships across Army, Navy, Air Force, Marines, DoD, and SLED. Coordinated with federal systems integrators and implementation partners to deliver SaaS-based data governance and threat detection projects on time and within compliance constraints.
Panda Vendor Management Platform
JSOC IT
Co-built and helped launch Panda, JSOC IT's internal vendor management platform used to track vendor relationships, contracts, and compliance obligations across the full technology stack. The platform underpins the firm's multi-vendor security and cloud ecosystem spanning Okta, CrowdStrike, Datto, Microsoft Azure, and AWS.
MSP/MSSP Channel Partner Program
HacWare
Built the partner ecosystem from the ground up as the sole business development hire at HacWare, recruiting and enabling MSPs and MSSPs as channel partners for an AI-driven security awareness and phishing detection platform. Drove 25% portfolio growth while simultaneously owning the complete sales cycle from first outreach through close.
Cloud Migration & IT Solutions Delivery
RedCup IT
Led complex cloud migration engagements including Microsoft 365 to Google Workspace and on-premises to cloud transitions, coordinating partner vendors, internal engineering, and client stakeholders using Jira and Agile practices. Managed proposal development, contract negotiation, and delivery oversight for client engagements from kickoff through completion across fintech, healthcare, SaaS, energy, construction, AI, manufacturing, legal, and aerospace and defense.
A Decade of Portfolio Ownership, Revenue Growth & Executive Relationships
A track record of delivering measurable business outcomes across enterprise accounts, federal markets, and multi-vertical client portfolios — from building partner functions from scratch to owning relationships at the highest levels of client organizations.
Cross-Functional Leadership, Team Development & Operational Ownership
Beyond individual revenue performance, a consistent record of building systems, leading teams, and running operations that scale — from de facto Chief of Staff scope to field trainer to platform co-founder.
Management Philosophy
I run accounts and teams the same way: with clear cadence, shared accountability, and a relentless focus on account health. Whether it's a QBR with a CISO or a weekly pipeline review with a junior rep, I believe the work of leadership is making sure everyone in the room knows what success looks like and has what they need to get there. Portfolio stewardship isn't a quarterly event — it's a daily operating rhythm.
De Facto Chief of Staff / Operations Manager
JSOC IT
Joined as the first business hire and operated with Chief of Staff and Operations Manager scope alongside the Partnerships & BD title — owning process design, cross-functional coordination, and team oversight across a fast-scaling ISP and systems integrator.
Managed Markets Pod Lead
Reckitt · 2016–2020
Coordinated sales operations, marketing, and clinical teams across a matrixed organization — aligning competing priorities and driving execution across a complex, multi-stakeholder commercial environment.
Cross-Functional Platform Co-Builder
JSOC IT — Panda Platform
Partnered with engineering to co-build and launch Panda, an internal vendor management platform now governing multi-vendor security and cloud stacks across enterprise client relationships.
First Federal Rep & Team Lead
Varonis
Entrusted with managing a team of 3 as the first federal representative at Varonis, based on individual performance — establishing the federal go-to-market playbook and account coverage model.
Budget Tracking & Analytics System Builder
Reckitt
Built a budget tracking and analyst system from scratch that was subsequently adopted across a sales team of 81+ employees — turning ad hoc reporting into a structured, repeatable planning tool.
Field Sales Trainer
Reckitt · 2018–2021
Served as Field Sales Trainer, onboarding and developing new hire classes across multiple cohorts — translating territory knowledge and account strategy into repeatable frameworks for incoming reps.
Skills That Drive Enterprise Account Growth
A proven toolkit built across federal IT, enterprise sales, and strategic program leadership — combining technical fluency with executive-level relationship management to deliver measurable outcomes.
Account Management & Portfolio Ownership
Owning executive relationships and growing enterprise portfolios through structured governance, QBR cadences, and account health monitoring that turn client relationships into long-term, expanding revenue.
Key Competencies
Vendor & Partner Ecosystem
Building partner and vendor ecosystem functions from the ground up — negotiating contracts, enabling channel partners, and managing multi-vendor stacks while protecting margin and maintaining compliance alignment.
Key Competencies
Security & Cloud Technology
Deep familiarity with enterprise security and cloud stacks — translating complex vendor and technology decisions into client-ready narratives and compliance-aligned procurement strategies.
Key Competencies
Strategy, Analytics & Operations
Driving revenue strategy, RFP development, and operational analytics — from Power BI rollouts to budget tracking systems adopted across 81+ person sales teams.
Key Competencies
Education, Certifications & Leadership
Formal credentials and community leadership that underpin 15+ years of enterprise program delivery across federal and commercial sectors.
Certifications
- Completed
Graduate Certificate, Cybersecurity & Information Assurance
Pace University
- Active
SOC 2 Compliance
Framework Expertise
- Active
HIPAA Compliance
Framework Expertise
- Active
CIS Controls Alignment
Framework Expertise
- Active
Agile / Jira Project Management
Practitioner
- Active
Power BI Analytics
Practitioner
Education
M.S., Information Technology
Pace University · 2020
B.S., Business Technology & Management
SUNY Morrisville · 2012
A.S., Business Administration
SUNY Morrisville · 2010
Leadership & Community
Atlus Growth Partners (Leadership Consortium)
Member of the Atlus Growth Partners Leadership Consortium (2024 – Present), collaborating with senior executives and emerging leaders on strategic growth, organizational leadership, and enterprise transformation.
Member, NAACP Branch of New Rochelle
Active member contributing to community advocacy, equity initiatives, and civic engagement in the New Rochelle area.
Executive Bridge — C-Suite & Board Relationships
Recognized for the ability to operate at the intersection of firm leadership and client-side CISOs, CIOs, and founders — translating complex technology and vendor strategy into board-ready narratives.
Awards & Recognition
- 2015
Consecutive Top Rep
Varonis Systems
Ranked #1 out of 100+ reps for the full duration of tenure. Highest revenue on closing contracts and most meetings booked and demoed in the entire U.S. division.
- 2015
Rookie of the Year
Reckitt
Top new hire nationally across the field sales organization.
- 2015
Employee of the Year
Reckitt
Recognized for sustained top performance, leadership, and revenue contribution.
- 2015–2016
12 Consecutive Months Top 3 Nationally
Reckitt
Ranked top 3 representative in the country for 12+ consecutive months.
- 2018
Promotion — Senior Respiratory Specialist
Reckitt
Promoted based on sustained field performance and territory growth.
- 2018–2019
LiveYourBest Team Member
Reckitt
Selected as a member of the LiveYourBest team for the U.S. sales division.
- 2021
2× Compensation Multiplier
Reckitt
Finished 2021 with a two-time multiplier across multiple compensation plan categories — RX, SOR, and Independent Pharmacy.
Let's Start a Conversation
Open to Senior Strategic Account Manager, Enterprise Account Manager, Key Account Manager, and Client Partner opportunities in cybersecurity, SaaS, and enterprise technology. Reach out directly or use the form below.
[email protected]
linkedin.com/in/Rashad-Cherry
Phone
914-224-2960
Location
New Rochelle, NY
Open to New Opportunities — Available for full-time, contract, and consulting engagements. Typical response time within 24 hours on business days.